Athlete Octane™ to Donate Portion of Sales
to Bahati Foundation
Pro-Cyclist’s Non-Profit Empowers Inner City Youth with Cycling
$20 from Every Supplement Item Purchased on Athlete Octane’s Website will be Donated
Tempe, Arizona – October 25, 2011 Athlete Octane, makers of the high-performance nutritional supplement, and professional cyclist Rahsaan Bahati announced a partnership today to raise funds for the Bahati Foundation. $20 from every supplement item purchased using the code bahati20 on the Athlete Octane website (www.athleteoctane.com/buynow), will be donated to the Bahati Foundation.
The partnership is expected to raise thousands for the foundation and further its efforts to inspire and empower underprivileged inner-city youth to rise above their circumstance through the sport of cycling.
“We are extremely excited and honored to continue our relationship with Rahsaan and help our customers play an important role in the work he is doing with the Bahati Foundation,” says Jake Rubelt, CEO of Athlete Octane.
“By working together, we’re helping to change and save the lives of kids,” says Bahati. “In simple terms, $20 is enough to buy one top-line helmet for a child in one of our cycling programs.”
Athlete Octane donations will also be used to secure additional equipment and funding for staffing new programs across the country.
Rahsaan Bahati, a pro cyclist since 2001, formed the non-profit Transcend Foundation dba the Bahati Foundation in 2010 to help support inner city youth in underserved communities. Through inspirational speaking engagements and cycling outreach programs, Bahati and the foundation motivate and empower kids toward higher achievement in education, music and sports. More than 6,000 youth have already participated in foundation programs.
Bahati and Athlete Octane have worked together since 1999 when the then-new supplement drink company was just starting and Bahati was an up-and-coming cyclist. Athlete Octane was one of the first to sponsor Bahati.
“It’s amazing to be able to keep and grow the relationship I’ve had with Athlete Octane for over 11 years. I believed in the product when I first started racing, and I believe in it now,” says Bahati.
“Rahsaan Bahati epitomizes what we strive for at Athlete Octane,” says Rubelt. “Our athletes come in all forms and we all achieve success in different ways. But at our core, we all are committed to a healthy lifestyle. We’re pleased to help Rahsaan pass this commitment on to our next generation.”
About Athlete Octane
Athlete Octane is a liquid endurance solution of nutritional supplements specifically designed to increase athletic performance, reduce recovery time, lessen muscular soreness, dramatically increase overall endurance and support a healthy immune system. Athlete Octane is sold in Twin Packs of 16 oz bottles of its original Orange Cinnamon flavor ($50), 12-packs of 3.5 oz bottles of the new Astronaut Orange flavor ($60), and 32 oz bottles of the new Astronaut Orange flavor ($50). For more information and a complete list of ingredients, go to www.AthleteOctane.com.
About Bahati Foundation
The mission of the Bahati Foundation is to support inner city youth in under-served communities through inspirational speaking engagements and cycling outreach programs. These are designed to motivate and empower kids toward higher achievement in education, music and sports. We invite donors and corporate sponsors to exercise individual and corporate social responsibility by becoming involved with the mission of the Bahati Foundation and the cycling team – in an effort to positively affect the lives of inner city and underprivileged youth. For more information go to http://www.bahatifoundation.org
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