World’s Most Comprehensive Cycling Performance Center
coming soon to Scottsdale, Arizona

Cycling and Triathlon performance facility with Wind Tunnel, 3D Bike Fitting, Retail, Repair, and a suite of comprehensive performance and recovery services in perfect Southwestern climate.

Scottsdale, Arizona. (February 07, 2011) - – - Cyclists the world over can discover their best performance ever with the launch of the aptly named FASTER. Designed to deliver affordable services normally reserved only for the most privileged professional athletes, FASTER is a potent mix of performance services and retail for the recreational and competitive cyclist or triathlete.

FASTER will house a full-service cycling-focused wind tunnel, high end performance retail sales including frames, wheels, and components, cutting edge bike fitting, along with the most comprehensive list of services to enhance every client’s cycling performance. A day at FASTER could start with a bike fitting in the morning to purchase or refine the perfect bicycle. Mid-morning a client could test themselves and their aerodynamics in the wind tunnel, and later go for a ride in perfect cycling surroundings. Upon the customers return from their ride a concierge will take their bike to the service department for detailing, repairs, or any upgrades while they change and/or clean up in high-end locker rooms. The rest of the day could be occupied by massage, hot and cold recovery therapies, high tech pressure recovery boots, or nutritional consultation. The facility will also offer a full range of performance testing, physical therapy, and chiropractic services.

“FASTER is designed to deliver a better cycling experience through a very scientific, but friendly customer service oriented experience. Our cycling performance specialists are highly trained to help all cyclists and triathletes perform better”, said Paraic McGlynn, a highly respected cycling industry veteran of 20 years experience who will oversee all performance services, as well as daily operations. “Our services are unbiased by ability, experience or fitness level, we simply want the best solutions for everyone delivered in the most professional manner, in the best facility by talented courteous professionals”.

While the general public now has access to previously unavailable or affordable services, FASTER has not taken its’ eyes off the professional athlete. The wind tunnel will service professional athletes and aim to be the ultimate research and development facility to the manufacturers that fabricate frames, wheels and the aerodynamic related products that cyclists use. As a result, Scottsdale just got a whole lot more attractive as a winter training location for the world’s finest two wheeled athletes.

“Our intention in creating FASTER was to give a one-of-a-kind experience to every local or visiting customer. Our philosophy, technology, tools, methodologies and personnel are completely dedicated to making cyclists and triathletes FASTER”, said company founder, James Kramer. “Best of all, those visiting from cold or wet environments will depart from here knowing they will ride more comfortably and efficiently back home, but will also be energized by the warmth and sunshine they get to experience!”

For more information, contact:

Paraic McGlynn                                                                          James Kramer
Director – Performance Services & Operations             Founder and Business Manager
pmcglynn@ride-faster.com                                                 jkramer@ride-faster.com
(602) 516-2453                                                                        (503) 804-9202